Dhruv Shah on LinkedIn: Fred Again: A Lesson in Brand Authenticity & Energy Marketing (2024)

Dhruv Shah

Strategy Intern | MBA Candidate at Schulich School of Business '25 | Ex-OnePlus | Ex-AIESEC | Loyolite

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Kasvi Malik nails it with this insightful and well-written piece on Fred Again's marketing brilliance! As a huge fan of Fred, I found this article packed with valuable observations on authenticity and energy marketing. There's so much to learn from how he's redefining his genre and connecting with his audience. Highly recommend this read for anyone interested in innovative marketing strategies! #Marketing #BrandAuthenticity #EnergyMarketing #FredAgain

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Kasvi Malik

Ex-Marketing Manager @ Nike | Founder & Host @ Audacity: Women in Sport Podcast

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I’m glad you found this insightful! Thanks for sharing 🙏🏼

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    Thrilled to be a part of this team! Looking forward to an amazing year ahead filled with innovation, collaboration, and impactful events.Arindam Roychoudhury Rohith Kiran Rahul Addanki Eisha Raghav Shifa Riaz Adhiraj Singh Ayush Rathod Tejasvi Raj Sagar

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  • Dhruv Shah

    Strategy Intern | MBA Candidate at Schulich School of Business '25 | Ex-OnePlus | Ex-AIESEC | Loyolite

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    I’m happy to share that I’m starting a new position as Strategy Intern at Chartwell Retirement Residences!

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  • Dhruv Shah

    Strategy Intern | MBA Candidate at Schulich School of Business '25 | Ex-OnePlus | Ex-AIESEC | Loyolite

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    I am thrilled to announce that I have started my summer internship at Chartwell Retirement Residences as a Strategy Intern. A big thank you to Steve Chandler and Jessie McKerlie for a smooth recruitment process and to Nidhi Sejwal for this incredible opportunity , I would also like to thank Ann Welsh, RCIC Miles Collyer for the support and Darren Farmar for the constant guidance through out the last few months. I'm eager to contribute to the team and learn as much as I can in this role. I look forward to the challenges and experiences that await and am excited to see how this journey helps me grow as a professional. Here’s to a great summer ahead!#Internship #StrategyIntern #CareerDevelopment #Schulich

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  • Dhruv Shah

    Strategy Intern | MBA Candidate at Schulich School of Business '25 | Ex-OnePlus | Ex-AIESEC | Loyolite

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    "Empowering Sustainability: A Week of Innovation, Collaboration, and Gratitude in the Together 4.0 Competition"I’m thrilled to share my incredible experience over the last week, participating in the Together Mission - an inspiring initiative spearheaded by Chris Carder and Shray Kumar Bhatnagar in collaboration with Startup India. It has been an exhilarating journey, collaborating with the amazing startup, HydroGravitricity, dedicated to filtering water and advocating for its reuse, striving for a more sustainable world through innovative, retrofittable machines.Hydrogravitricity’s vision is truly revolutionary! Together, we developed a business strategy for a compact, retrofittable machine capable of filtering kitchen wastewater and laundry eject water from domestic apartment households. Our goal was to repurpose this filtered water for various essential activities, such as flushing toilets, gardening, floor cleaning, and vehicle washing. This endeavor brought me together with my exceptional teammates, Ayush Rathod and Himanshu S., to delve into creating impactful solutions.The guidance and support received throughout this journey have been invaluable. Working with Anik Panja and his team was an enriching experience, and the mentorship provided by Cherry Rose Tan, MBA, MA and Vijay Liladhar Talele was instrumental in refining our pitch and strategies, shaping our ideas for maximum impact.A massive congratulations to the remarkable finalists: Climec Labs (Inderan Kannan, Atul John Abraham), DREAM AEROSPACE(Hari Krishnan, ROGITH SRINIVASAN S), and ProjectX.Cloud(Rounak Adhikary, Ronit Banerjee). Your contributions and innovative ideas have been truly inspiring!Throughout this competition, we actively applied concepts taught in our entrepreneurship course by Jeremy Vo, including go-to-market strategy development and building a minimum viable product. These fundamental concepts were pivotal in shaping our approach, enabling us to navigate the complexities of launching a startup and understand market dynamics.The daily bootcamps were incredibly insightful. In particular, the ‘Pitching to VC’s’ bootcamp by Sarah Willson immensely helped us refine our pitch, story, and pitch deck, ironing out initial confusion and aligning our presentation concisely based on key takeaways.In conclusion, this past week has been an amazing journey, full of invaluable lessons and experiences. I’m profoundly grateful for the knowledge gained and the opportunity to collaborate with startups, refining skills crucial for my future entrepreneurial endeavors. This experience has taught me a lot in a short span, and I’m excited to utilize these learnings to make a meaningful impact in the entrepreneurial world.Cheers to a bright and innovative future! 🌟💡 #TheStartupLab #Entrepreneurship #Innovation #Sustainability #Together4.0 #StartupIndia

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  • Dhruv Shah

    Strategy Intern | MBA Candidate at Schulich School of Business '25 | Ex-OnePlus | Ex-AIESEC | Loyolite

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    🎓 Almost two months into my MBA journey at Schulich School of Business - York University, and the experience has been nothing short of transformative! I've immersed myself in learning, networking, and personal growth, making this journey incredibly fulfilling.🌟 The 'Skills for Leadership' course by Prof. Ingo Holzinger has been a standout. Exploring the uncertainty-disagreement framework, discussing black swan events, and understanding leadership in a white-water world has been both enlightening and resonant. These topics have expanded my perspectives on navigating complex scenarios in today's dynamic business environment.📚 Prof. Ashwin Joshi's 'Marketing Management' course has been extremely insightful. The realization that customers are often indifferent will always stick with me. Topics like Blue Ocean Strategy and the Voice of a Product added an extra layer of depth to the subject. The brand analysis project on Nestlé was an invaluable lesson in breaking down a brand and analysing it's marketing mix. 💡 The 'Entrepreneurship' course by Chris Carder and Jeremy Vo is very exciting to me. Learning about building a startup from ground zero truly stuck with me, igniting my passion for innovation and creating something new. More to come on this course in my next post!🙌 My heartfelt gratitude to our distinguished guest lecturers:Viktor Kyosev, whose mentorship insights broadened my perspective,Michael Ho, for providing an in-depth view of the venture capital ecosystem,Grant Munro, sharing his inspiring journey of building successful businesses,Raymond Luk, for highlighting the importance of storytelling and pitching, which was very engaging.🌟 I'm also honored to serve as the Vice President of both the Schulich Marketing Association-SMA India and Schulich Case Analysis Club, collaborating with a fantastic team to drive initiatives and create meaningful impact. Shubhita Aggarwal Ayush Rathod Bani Mahajan Adhiraj Singh Mankaran Singh Shehzad Ahmed Rohan Aggarwal Rahul Sharma Rachit Bhatnagar Aditya Raina🚀 Every moment at Schulich has been a stepping stone toward personal and professional growth, and I'm savoring every bit of it.🔍 As I eagerly anticipate the upcoming courses and opportunities, I'm open to exploring internship opportunities in Canada for next summer. If you have any recommendations or connections, I'd greatly appreciate your guidance! Let's connect and explore new horizons together. 🌍🇨🇦 #MBA #Schulich #Leadership #Marketing #Entrepreneurship #Networking #Learning #InternshipOpportunities

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  • Dhruv Shah

    Strategy Intern | MBA Candidate at Schulich School of Business '25 | Ex-OnePlus | Ex-AIESEC | Loyolite

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    🎓 Embracing Change and Pursuing New Horizons 🎓Dear LinkedIn Network,This year has been nothing short of incredible, filled with growth, challenges, and countless opportunities at work. It's these experiences that have led me to an exciting decision: I am thrilled to announce that I am embarking on an MBA journey at the esteemed Schulich School of Business - York University.As I reflect on the past 3 years, I am overwhelmed with gratitude for the meaningful experiences and the invaluable lessons I've gained at OnePlus. Each project, every collaboration, and all the challenges have played an instrumental role in shaping my decision to pursue an MBA.I am particularly grateful to Karan Narang, Vijender Trivedi and the exceptional team at Schulich School of Business for the smooth and welcoming onboarding process. This MBA journey represents a pivotal moment in my career, and I am wholeheartedly committed to making the most of it. The knowledge, skills, and connections I'll gain at Schulich will undoubtedly be instrumental in my future endeavors.Here’s to new beginnings, continuous learning, and the limitless possibilities that await me at Schulich School of Business!#MBAJourney #Gratitude #SchulichSchoolOfBusiness #CareerGrowth #LifelongLearning #LinkedInCommunity

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